This Explains Everything
At ABZORB, it’s simple—we help you improve, grow, succeed and thrive. We do that by truly listening with all four ears and deliberately observing with every brain cell available. We support you with our wide variety of skills focused directly on your specific needs. We are intentionally small in size, agile in ability, specifically experienced and positively motivated. Our efficient and flexible studio size of two, keeps us highly responsive, remarkably effective and able to take full advantage of speedy carpool lanes. It’s as simple as it is rare.
At ABZORB, we don’t boast our accumulated number of years in the business and claim that to be a reason to hire us. We are two design professionals with substantial time into our craft. But our real “experience” is a result of hands-on experiences with hands on the job, not simply ticks on the clock. We love the diversity of our clients and their business challenges. We love adding more and more valuable experiences to our impressive experience. For the record, ABZORB has been loving what we do since 1998.
We believe in creative with a point and accurately pointed creative. While each client and every strategy is uniquely individual, one unifying truth remains—we work to express and energize your business.
We execute thoroughly and holistically. We look at every contact point as an opportunity to impress. We demand perfection in all production and we understand the sacredness of bottom lines and timelines.
At ABZORB, we squeeze the most out of every opportunity. We question and quest for more. We converse and communicate. Each client and every assignment is unique. (We wouldn’t have it any other way.) All details command our full attention and maximum ABZORBing power. (You wouldn’t want it any other way.) We are simply dedicated to exceptional work… the work we do for you.
Insight comes when viewing a situation from varied perspectives. We believe our clients hire us to open their eyes to smart ways of enhancing their brand vision and the vision of their brand. Looking forward is commendable. Looking all around is truly profitable.
We partner with each client. We fashion that “collaboration” to whatever level and configuration suits you best. In terms of colleague partners, our industry reach is great and our reputation is rock solid (people like working with us). We assemble project specific teams of writers, photographers, programmers and printers to create award-winning design solutions uniquely appropriate for your needs and goals.
Is “friendliness” required to do great work? Perhaps not. But we do believe that friendliness, good humor and an enjoyable atmosphere are required to create great work you love creating. So if an optimistic, respectful and welcoming environment sounds refreshingly right to you… ABZORB may be right for you.
The Power of WE
Michael continues to be enthused and inspired by the next challenge through the door. He holds a BFA from the Minneapolis College of Art and Design, but even more significantly, he holds the wisdom, skill and confidence from years of real experience. Michael has a reputation for clarity of creative direction and clean, smart design. In 1998 he created ABZORB Design Inc. with Suzanne Welch (yes, they are a high-functioning, well-adjusted couple). ABZORB is a 2-person, extremely flexible studio strong on strategic thinking and doing, coupled with hands-on, remarkable customer service. The strengths of ABZORB are a direct result of the strengths of Michael. Today… the inspiration, dedication and successes continue.
Suzanne Welch bounces (so to speak) into the office each morning with a head full of ideas and a cup full of coffee. Suzanne’s experience is broad and deep. She applies her BFA from the Minneapolis College of Art and Design to the creation of digital landscapes, collateral materials, environments, exhibits, wayfinding, signage, vehicle graphics and whatever is next. Suzanne has a deft touch in design as well as customer service. Her ability to communicate ideas and partner with clients makes a “Suzanne Meeting or Call” one you look forward to taking. Along with her husband and partner in design Michael, Suzanne is one half of ABZORB Design. She knows how to reach people, deliver a clear message and help clients succeed.
"Hello, yes this is Suzanne, how can I help you? Oh Michael Welch, certainly, I know him quite well. We’ve worked on many projects over many years. Types of projects? Well, everything from branding, digital and environmental to raking leaves, doing dishes and ‘picking up’ after our dog. He’s really an ambitious, inventive and wonderful guy. I could just squeeze him."− Suzanne Welch, ABZORB Design Inc.
"When I think of Suzanne Welch, I just can’t help but smile a big Suzanne smile. If you know her, you smile. She’s the best. We’ve partnered on a wide range of projects. She possesses a curiosity about everything and no one’s more enthusiastic about doing great work. Sometimes her curiosity takes her beyond the norm, onto another level of inspiration and occasionally to places where she requires a flashlight and a machete."− Michael Welch, ABZORB Design Inc.